If you’re the owner of the venue, you are likely to already know the ins and outs of hosting events there. How you choose to decorate your venue space is incredibly important for both getting people wanting to be there or have their events there, as well as the general experience for people who are there.

Not only do you want to make your venue stand out from the rest, you also want to make it as versatile as possible for those customers. This combination of grabbing attention and making a diverse venue that can meet all of your client’s requirements can be a difficult task to fulfil; you need to make an impressive ‘blank canvas’ with your venue.

So, what do you need to consider when decorating your venue, whatever the occasion?


Lighting can have a powerful effect on both the appearance and atmosphere of your venue. Not only can it emphasise the features you want to be emphasised (and do the opposite to features you don’t!), but it can also create the illusion of space in venues of any size. It’s such a simple and affordable way to maximise space, making the most of every inch of your venue.

Of course, lighting also has a positive effect on photography and videography happening within your venue too. Whether you’re taking photographs for your website or adverts, or there’s an event has an official photographer or videographer, the right style of lighting will make your venue look its very best.

There are so many different types of lighting to consider, it really just depends on what you think will work best for you. For example, intelligent lighting work as controlled fixtures, meaning you can change the look and feel for different times of day and different events.


Another factor that you may not immediately consider is the use of colour. Different colours have different associations - there’s a real science to it! The psychology of colour is a genuine thing and studies the effects of colour on human behaviour. That’s the different moods and feelings that certain colours can inflict on those that see them.

You want to get the right message across and create the right ambience for your venue – perhaps you want to give off a chilled out feel, or perhaps you want to go with an apparent theme throughout. Remember, you still want your venue to be versatile so it can manage the requirements of your clients.


Whether you’re a pub, restaurant, hotel or an official events venue, seating is always going to be something you need to think about! Even if you’re hosting a standing event like a cocktail reception, there should be a seating area of sorts or some seating available.

Seating is not only a huge factor of any venue’s layout, but it can also really affect it. Where and how you arrange the seating can make all the difference. From day to day and event to event, it needs real consideration! After all, there’s a huge difference in the seating set-up for a business presentation or training classroom to a drinks reception or gala dinner.


Including easy-to-find and easy-to-read signs in your venue is an essential. Help to point your guests in the direction of the toilets, the outdoor section, or any other part of your venue. You’ll avoid lost and sheepish-looking guests wandering around, and it’s so easy for you to do too!


Flowers are a simple yet much-loved way to decorate any room, whether it’s a cosy living room in a country house or a city flat to a wedding venue. They can be inexpensive but they can add so much to a room – colour, texture, life!

You can make it as simple as flowers in vases on each table in your venue, or you can play around with your floral arrangements by using different props. If your venue suits a countryside chic theme, how about getting some stylish basketware involved? You can even make it even easier for yourself by opting for artificial flowers too.

Table displays

Whilst table displays will vary from event to event, the ‘blank canvas’ of your venue should include some generic table displays that can be added to or replaced for particular events. It helps any potential clients looking to hire your venue to imagine what they can do with the place – and not to mention make it look even more impressive.


Depending on the type of venue you own, you might have a particular theme that you go by. However, most venues will stick to an appearance that is diverse enough to cater for all kinds of requirements from potential clients. Whether they are planning a simple birthday bash or looking to create a Bollywood-themed extravaganza, props and extra decorations may be required for styling purposes.

At Excelsior Wholesale, we have an abundance of decorative products that can make a real difference to the look of your venue, whatever the event. Have a look through our products, and please don’t hesitate to get in touch for more details. We also provide high-quality floristry products and accessories that could be perfect for your venue or shop décor!